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The Impact of Negative Social Media and Your Employer Brand

There are more than 1 billion users on Facebook and 255 million active users on Twitter which means many U.S. workers who have been laid off could potentially highlight their frustrations with their former employer via online attacks for the world to see. With the number one external source of hire coming from employee referrals, negative social media and online reviews can do great damage to your employer brand.

This infographic sheds light on earning positive word of mouth from your employees. Did you know that:

Only 1 in 4 exiting employees would actually recommend their former employer to a friend?
50% of employees post about their employer on social media?
There are 200 conversations per minute in LinkedIn groups?

Learn why these numbers matter—and how you can ensure that your employees remain brand advocates even after they have left your company.

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